levy video production services

Everything You Need to Know About Video Production Services

In today’s digital and media-first world, video has established itself as one of the most effective tools in a business’s marketing toolkit. For a while now, nothing has been driving engagement quite as effectively as video, whether it is product demonstrations, brand stories, or social media content. Because of their proven efficacy, professional video production services have increasingly become a prominent consideration for businesses looking to drive engagement, increase brand awareness, and promote growth as consumers demand increased levels of dynamic and visual content. 

But the truth is that there is a lot more involved behind producing high-quality video content than just having a camera and an idea. This is where video production services come into play. Creating an entertaining, informative & compelling set of videos requires taking an idea from concept to completion through professional video production. A professional video production service works with you to upscale your ideas into a narrative or visual story to engage with your audience through measurable outcomes.

If you want to create high-quality training videos, social media videos, or video ads that make an impact, working with a video production company is one of the best ways to improve the quality of your content and ensure it is memorable. In this blog, we will explore everything you need to know about video production services, how they can help you achieve the desired outcomes. 

 Ready to get started? Let’s talk about your project.

What Is Video Production?

Video production is the overall process of creating video content. It is more than just aiming a camera and pressing the record button. It combines careful planning, creativity, & technical execution for the best possible outcome. The video production process comprises three major stages: pre-production, production, and post-production.

Video production today has roots in filmmaking. It started in the early 1890s when the first video cameras were created. Since then, the technology & video itself have changed dramatically.

Whether you are producing a 15-second reel for social media or a multi-part corporate documentary, each stage involves critical steps in creating the final, polished & effective product when choosing a professional video production company.

Why Is Video Production Important and How Can It Help Grow Your Business?

Video production is not just an option anymore; it’s a necessity in today’s digital world. Studies have shown that people will remember 95% of a message when they see it in a video compared to only 10% when they see it in writing. Brands or businesses that use video production companies are not only bigger than their competitors, but they also successfully captivate their customers and forge an everlasting bond with them.

Here is how professional video can produce real results with a marketing video company:

  • Boosts Brand Visibility: Videos are highly shareable and more likely to appear in search results, so you reach a wider audience.
  • Engages Potential Customers: Visual content can grab attention faster and hold it longer than text or static images, allowing your brand to be more memorable.
  • Drives Conversions: Research often shows that including video on landing pages can dramatically improve conversion rates.
  • Builds Trust and Credibility: Professionally produced videos will look and feel like expertise and polish, which will help you gain audience trust.
  • Strengthens SEO: Search engines prefer websites with video content, which means improved rankings and more organic traffic.

So, whether you’re an emerging brand or an established business, video encourages creativity, is easily relatable, and will elicit results.

How Video Production Works: Step-by-Step

Creating a successful video doesn’t just happen. There is a defined multi-step process that takes your vision and manifests it in an organized and intentional way.

  • Pre-Production – This is the planning step, where the reality of the project is planned before the cameras actually roll. Pre-production includes all of the steps of creating the ideas, conceptual plans, drafting a script, drafting storyboards, auditioning for the project, scouting locations, scheduling the shoot, etc. Pre-production is the step of establishing a solid foundation.
  • Production – Production is when the shooting actually happens. A talented production team comes on-site with professional cameras, lighting, sound, & directors to shoot your video. Everything in production is done pursuant to the pre-production plan.
  • Post-Production – After the completion of the video shoot, the footage goes into editing. Such as cutting clips, adding music, voice-overs, graphics, color correction, and any animations or special effects. The aesthetic post-production process delivers the message and textural finishing details of your video.
  • Finalization – Once the video is edited, reviewed, and actualized, the video is then sized for formatting on your distribution channels or through your distribution channels; websites, social media channels, digital ads, etc.

Types of Video Production Services

There are different kinds of video, and each serves a different, unique purpose. The right one is based on your marketing goals and who you are trying to reach.

  • Corporate & Branding Videos: Corporate and branding videos tell your story, who you are, your mission, values, and your differentiation. Corporate and branding videos can help to build trust, and they develop your company’s identity.
  • Commercial Videos: Commercial videos are short and punchy. They are designed to promote a product, service, or campaign to a target audience. They are well-suited for advertising on television, digital media, or social media.
  • Product Demos: Product demonstration videos show how your product operates and what benefits the product delivers. These product demos & sales videos can be effective at educating your customers and helping to sell your products.
  • Event Coverage: Event coverage videos capture your important event experiences, whether they are trade shows, conferences, or company milestones. Event coverage videos call attention to your key moments to extend their reach online.
  • Social Media Content: Social media video content is short form, and it comes with high engagement and optimal targeting to social media platforms. They help to keep you present and visible in your audience’s everyday feed.
  • Animation & Motion Graphics: Animations are visually simple in explaining a complex topic. Motion graphics provide energy and style to data-rich or educational content.
  • Testimonial Videos: Real stories from real customers. Client testimonial videos are authentic, which helps to build trust by showing prospective customers the impact of your product or service.

The Benefits of Professional Video Production Services

Working with a professional production company ensures that your video not only looks great but also delivers measurable results.

  • Enhanced Brand Visibility: A highly produced video positively depicts your brand while signaling brand awareness and affinity.
  • Increased Audience Interaction: For people watching videos, it sparks interest in the content, leads to shares, and invites comments, leading to an emotional connection with your audience.
  • Improved Conversion Rate: Video creates buying decisions. In the time people are thinking of when to pull the trigger to buy, a well-placed video will create a decision faster than any other type of content.
  • Easier Social Media Marketing: Video is very friendly when it comes to social algorithms, so you have a better chance of visibility and engagement across the board when using video content.
  • Adaptable Content Creation: The nice part about a video is that once you have your video made, you can break out snippets, short form for social, blog copy, and so much more, multiplying your chances of worthwhile Return on Investment (ROI).
  • Better SEO Ranking: Google loves video content, and they index pages that are video-based. This means better search engine engagement, which leads to higher traffic to your own website.

How to Choose the Right Video Production Company

Choosing the right partner for your video project is important. It is worth looking at their portfolio to see if their style and quality fit your project vision. You want to see their experience using multiple styles and across industries and types. A solid video production company should provide full-service production and should have creative and technical experience with every project. Collaboration is also essential when selecting a video production partner. You want to pick a team that listens to your objectives, communicates effectively, and uses your ideas to contribute to the project from the start. Be straightforward about your budget and find a company that is equally as flexible and straightforward! Lastly, testimonials and reviews from former clients can shed some light on their professionalism, reliability, and results.

At Levy Production Group, we have over 30 years of experience, offer state-of-the-art production facilities, and take a collaborative approach to every project we take on. Our Las Vegas marketing video company can take your video marketing project from concept to final cut and help bring your vision to life while working towards your objectives.

Final Thoughts

Video is an essential factor in a content-driven market. It is one of the best ways to engage your audience, tell your brand’s story, and have an actual business impact. Whether promoting an upcoming launch, growing a well-established brand, or compelling digital campaign content, the use of video to break through and build momentum for your project is unparalleled!

When you commit to understanding the production process, exploring production style options, and choosing a production partner, you will be set up for success in your video partnership with the appropriate video production company. You will be able to delegate your project demands and receive professional, engaging, high-quality video content.  There is a broad range of service offerings from idea inception and all stages to post-production editing that will support your objectives and make your vision a reality. Levy Production Group has established itself as the leader in Las Vegas video production through its award-winning creative team, Las Vegas video production facility, and program of excellence for over 35 years. We combine creativity, technology, and experience to help businesses tell their stories and make an impact. Are you looking for a Video production company in Las Vegas & ready to grow your brand and deliver meaningful video content? Contact us today.