Video Production Process
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Levy Production Group has produced thousands of successful commercials and marketing videos in our over 32 years of experience, and each one has been its own unique creative process. But here is a basic overview of what it takes to produce a commercial or digital marketing video from concept to completion.
First we meet with clients to gather information and get answers to questions like …
What are your goals for the video?
Who is your intended audience?
What lengths do you want the videos to be?
Are they for broadcast or digital usage or both?
These are all questions that will be discussed in initial meetings. Some clients have very specific visions in mind and others want our creative team to brainstorm and suggest creative ideas for them.
Once the creative vision has been approved, we get started on the pre-production process, which if there is a shoot involved can include script writing, storyboarding, casting, location scouting, scheduling shoot days, and securing props and wardrobe. This process can come together quickly in just a few days or can sometimes take a couple weeks if more planning is necessary.
The next phase is production where our crews shoot all the necessary footage, direct talent on set, capture testimonials, record voiceovers, and obtain stock footage or whatever other elements are needed.
Then in post-production, all the elements of the video come together with editing, color correction, graphics, composting, animation, music, sound FX, audio mix and sweetening, and whatever other post work might be needed.
Clients can be as involved or not involved in any part of that process as they’d like to be. Once the commercials or marketing videos have been edited, clients receive a private link to view their work and can request any changes they might want.
Our editors revise the commercials as needed until clients love the final product, and then deliver all finished video files and all raw media to the client to own and use in perpetuity.