Video is one of the most powerful mediums businesses use to convey information. If you’re thinking about how to create new video assets for your company, it might be tempting to consider doing it yourself with consumer technologies like smartphone cameras. While it’s true that many smartphones do now have high-quality cameras that are capable of shooting HD and even 4k video, that’s just the tip of the iceberg when it comes to producing engaging video content that effectively communicates your messaging. So before you get too carried away researching DIY production tips, take into consideration the many reasons you should opt to hire a professional video production company to produce your video content rather than try to do it yourself.
Quality is Everything
It only takes a few seconds to make a first impression. As a business, everything you put out to the world is a direct reflection of your operation and the level of services and products you provide. It’s a proven fact that customers are viewing the video assets on your website, social media pages, and broadcast TV, and using them to make informed decisions about your company. So whether it’s a thirty-second commercial or a five-minute marketing video, that short piece of video may be the one chance you have to make a good impression on a prospective client. That’s why high-quality video content that accurately portrays your level of professionalism and succinctly conveys your messaging, is an extremely worthwhile investment.
Consider video an integral part of your branding and image that will help build consumer confidence in the quality of your products and services. So when you’re asking yourself, “Couldn’t our marketing intern just shoot this on her iPhone?” Take a moment and think…is that going to convey our business in the best possible light or can we do better?
Professional Crew & Equipment
So you’ve got a phone that can shoot HD video and a person who knows how to press record? Chances are you’re going to need A LOT more production resources than that to create the video content you want. You’re going to want to make sure the shots are stabilized, the sound quality is good, your subjects are lit properly, the shots are framed well, the exposure is properly set, and a whole slew of other technical things that can make or break the quality of your video. We’ve all seen dark, blurry, over-exposed or just plain bad quality video with poor sound on the internet. You don’t want to put your company’s name on that!
A video production company can discuss your video goals with you and make a plan for what professional crew and equipment are needed to produce your video. For all projects, you will need at least a broadcast-quality video camera package that comes with a tripod, lenses, and an experienced camera operator that can properly compose your shots. For most shoots, you will also want a professional field-audio technician and professional sound package that will include lavalier mics, a hand-held mic, a boom mic, and a standard audio mixer. Depending on
the scope of your project you might also need some professional lighting and grip gear and crew to help properly light your shots. These are just the basics of professional crew and gear that will help you capture high-quality video content. Many projects also benefit from additional production resources including teleprompters and prompter operators, creative directors and producers, makeup artists, wardrobe stylists, set designers, and other production personnel that can help bring your vision to life. A professional production company will be able to offer you all of these crew and gear resources.
Pre-Production and Post-Production Services One thing you might not have considered is how much work can be necessary before the video shoot in order to make a successful video product. A professional production company can help you with all kinds of important pre-production services like creative script-writing, casting, storyboarding, making shooting plans, scheduling, location scouting, securing permits, acquiring props and wardrobe, and figuring out other logistical concerns before your shoot. Having an experienced, professional team help you in the creative process of your production can be an invaluable resource in making sure your video accomplishes your messaging goals.
And what about after you shoot your video? Chances are you will not want to use raw video straight out of the camera. You’ll likely need at least some basic video editing to cut together all the best shots, add some graphics, and mix the sound levels. Beyond that you’ll probably want your video to have some licensed music tracks in the background to help convey emotion, some audio FX to help accentuate the messaging, and maybe even some higher-end animated motion graphics and visual FX that will add to the overall production value of the finished piece. Hiring a team of professional video editors who can accomplish all of this for you is a crucial part of bringing your video content to life.
Time is Money
If you’ve read all this and still think you’re ready to DIY your company’s next video project, consider the age-old phrase “time is money.” Don’t waste your own time, or send your employees down a rabbit hole of trying to figure out how to produce, shoot and edit video content when this is not what you do for a living. Hire a professional company to handle your video production needs from concept to completion, so you and your team can focus on what you do best, and not waste valuable company resources. When you’re working with professionals, you’re going to feel confident knowing that they will create the exact video content you need and deliver it to you on time and on budget.