Emerging Trends in Corporate Video Production
The corporate video production landscape is changing quickly, where companies were once limited to video for company overviews or internal training videos. However, today, corporate video production has become a complex, multi-purpose communications medium.
With businesses now live-streaming virtual events or creating marketing videos tailored to mobile, companies are increasingly leveraging video more strategically than ever before with the help of an experienced corporate video production company.
As video content continues to become a more visual environment, companies need to leverage video that informs, inspires, and converts, while maintaining authenticity. Ignoring the current trends may leave brands behind in the fast-moving digital space we find ourselves in today.
In this blog, we will examine some of the key emerging trends in corporate video production, and the importance of staying on top of these trends to help your business engage more effectively, and be able to stand out confidently.
Why Corporate Video Production Is Evolving
Corporate video production is evolving quickly because audiences are changing, and technology isn’t slowing down. Today’s viewers expect authentic, timely, relevant, and flexible video content that is produced faster and with intent. As attention spans shorten, the demand for meaningful and valuable storytelling continues to grow.
Here are some of the factors involved in the evolution:
Changing Viewer Behavior
Audiences consume more content on mobile devices with a bias toward short, focused audience behaviors in specific situations. They are seeking personal, connected, and meaningful content.
The Rise of Remote Work
Video now plays a critical role in internal communications, training, onboarding, and virtual meetings, essential to the company’s culture.
Brand Transparency and Storytelling
Video marketing creates trust and allows companies to communicate their values and share their employees’ stories in meaningful and positive ways.
Top Emerging Trends in Corporate Video Production
As organizations seek ways to be competitive in an evolving digital environment, businesses need to adapt to the way video content is created and consumed. Here are some of the most significant trends in corporate video production today:
1. Short-Form and Snackable Content
Bite-sized videos under 60 seconds on the social media platforms where we scroll today (Instagram Reels, YouTube Shorts, and LinkedIn clips) are leading the market. When shared and produced with a professional touch and proper equipment, these short high-impact videos have the potential to increase brand awareness, showcase products, and deliver important information to your audience in an easy-formatted way that is quick to consume and share.
2. Live Streaming and Virtual Events
Live video continues to be a hot tool in the production world because it provides immediacy and responsiveness to your audience. Live video can be used to launch a new product, share information in a webinar, and communicate company news. A live video produced by a professional video production company gives you authenticity, while providing your audience with real-time value.
3. Personalized Video Messaging
Custom video messages for customer support, onboarding, or sales videos are trending. Personalized messaging has more opportunities for engagement and conversions since it provides a more human and direct approach to your audience, and is something that they can possess.
4. Storytelling With Authenticity
Modern audiences want to see real stories rather than pretty images and visuals. Presenting your employees, behind-the-scenes content, and your customer experiences helps establish trust, and create relatability and transparency with your audiences.
5. Vertical and Mobile-First Video Formats
Mobile viewership leads content consumption across all platforms. Vertical videos, designed for mobile phones, have become a must in recent years. Vertical content maximizes the usage of screen real estate, which enhances user experience on social media and mobile browsers, and offers a more accessible and immediate consumer experience with your messaging, no matter what device your audience is using.
How Do These Corporate Trends Impact Your Business?
Emerging corporate video fads are more than just trends; they represent a strategic decision to improve communication, marketing, and training for your entire organization.
Engaging and contemporary video formats can increase internal communication by improving attention and retention. Taking a personal approach while storytelling can deepen the emotional connections your customers have with your brand, helping foster long-term loyalty. When your brand stays ahead with new video content, it shows it can adapt to a rapidly changing market, positioning it as forward-thinking.
Additionally, short, high-quality training videos can help streamline the onboarding process and replicate the training experience between teams. By utilizing these trends in corporate or marketing video production, your business can communicate efficiently and uniquely across multiple audiences at any level.
Why Working With a Professional Video Production Company Matters
Navigating the fast-changing world of video production can be complex if you’re not experienced in the process. That’s why a trusted video partner such as Levy Production Group can make a real difference.
Levy Production Group is a full-service video production company in Las Vegas with extensive experience, creative thinking, and pinpoint technical execution.
We can take your video project from pre-production to post-production, and ensure that your video is on trend but true to your brand. We bring strategic storytelling, high-end production technology, and our understanding of platforms and audience behaviour.
Most importantly, we collaborate with you to help you achieve your vision in a professional and effective manner with our video production services.
Final Thoughts
Quality corporate video production services for companies and organizations are essential nowadays. It is no longer a simple video routing process, which is good for both businesses and audiences.
The landscape will continue to evolve, and your strategy must evolve with it. Short-form videos, authentic storytelling, mobile-first video products, and much more are emerging.
When you embrace these changes, you may even realize you can connect with and engage your audience in a new way. It is all about context, and to stay relevant, you must stay flexible.
Levy Production Group helps businesses and organizations navigate these changes and opportunities effortlessly, linking creative direction to technical know-how and strategic insights with our professional and effective video production process.
Whether you’re refining your video strategy, updating your current approach, or planning a full video campaign, the team at Levy Production Group is here to support you every step of the way.
From concept development and scripting, to shooting, editing, TV commercial production, hospitality projects, and full in-studio productions, we’re a full-service video production company that can handle every stage of your corporate video production project with expertise and creativity.
Contact us today, and let’s bring your brand to life with videos that engage and deliver.