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Video Production Resources

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    Video Production Resources

    10 Reasons Why Video Marketing is Important For Social Media Strategy

    ByJacquie Gray April 4, 2025August 29, 2025

    A well-made video grabs attention fast and keeps viewers interested. With millions of hours watched every day on YouTube, it’s clear that video marketing needs to be an essential part of any successful social media strategy. Using video to promote your product or service brings so many benefits to your online presence. It increases engagement and conversions,…

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    Video Production Resources

    How Video Marketing Can Help Businesses in the Hospitality Industry

    ByJacquie Gray April 4, 2025August 29, 2025

    In today’s competitive hospitality industry, the art of storytelling plays a crucial role. Video marketing offers a compelling way to share your brand’s story and captivate your audience. Through visually stunning videos, you can transport viewers into the heart of your offerings, whether it’s the sight of a gourmet dish, the comfort of a luxury suite, or…

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  • Levy crew during shoot of a corporate event
    Video Production Resources

    The Role of Video Marketing in Building Customer Loyalty

    ByJacquie Gray April 4, 2025August 29, 2025

    Video marketing has become more and more popular in recent years as businesses see how it can build customer loyalty. In an online world where brands and businesses compete for audience attention and loyalty, video marketing can create relationships and put you at the top of the list. Video marketing is a way to connect with…

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    Video Production Resources

    Five Ways Video Marketing Can Increase Your Conversion Rates

    ByJacquie Gray April 4, 2025October 13, 2025

    Did you know that visitors who watch a marketing video are more likely to make a purchase? When it comes to marketing strategies, video marketing leaves an indelible impact, particularly in boosting conversion rates. Conversion rates offer vital insights into your marketing effectiveness, showing how often a visitor to your site or platform completes a desired action…

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  • Photo of woman in a restaurant taken from training video
    Video Production Resources

    5 Types of Video Content Your Company Needs

    ByJacquie Gray May 31, 2023August 29, 2025

    What can professional video production do for your company? Turns out…a lot! Here is a breakdown of the top 5 kinds of videos that all businesses should have. Some are external-facing marketing videos and some are internal HR videos. All of them are crucial tools that can make your company more successful. A Strong Informational…

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  • Levy Production crew on commercial set
    Video Production Resources

    Why Should You Hire a Professional Video Production Company?

    ByJacquie Gray December 7, 2021August 29, 2025

    Video is one of the most powerful mediums businesses use to convey information. If you’re thinking about how to create new video assets for your company, it might be tempting to consider doing it yourself with consumer technologies like smartphone cameras. While it’s true that many smartphones do now have high-quality cameras that are capable…

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    Video Production Resources

    Informational Videos For COVID-19

    ByJacquie Gray May 7, 2020August 29, 2025

    The coronavirus pandemic has impacted how companies of all sizes and kinds do business. Whether your business has been able to stay open or has been forced to close and is now making plans to re-open, undoubtedly you are implementing many new policies and procedures in place to assure the safety, health and comfort of…

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  • Jacquie Gray interviewing Tom Cruise
    Video Production Resources

    Q&A with Levy Production Group Producer Jacquie Gray

    ByJacquie Gray April 12, 2019December 15, 2025

    Jacquie Gray has been Levy Production Group’s staff producer and writer for 14 years, producing everything from original TV shows and documentary series, to red carpet events, television commercials, corporate marketing videos, and full advertising campaigns. Jacquie takes clients’ projects from concept to completion including initial client meetings, script writing, casting, production coordinating, directing on set, offline…

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  • Levy Production crew on commercial set
    Video Production Resources

    10 Steps to Producing Your Commercial for Your Business

    ByJacquie Gray October 9, 2018August 29, 2025

    Ever since the first television commercial aired in 1941, companies of all sizes and kinds have been utilizing commercials to advertise their products and market their brands. In the late 1980s, brothers Mike and Barry Levy understood the power of a well-produced, unique, attention-grabbing commercial and realized that there weren’t too many professionals in the…

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  • Levy production crew setting up shoot
    Video Production Resources

    Becoming a Production Assistant

    ByJacquie Gray September 13, 2018August 29, 2025

    If you look around a production set, chances are every person on the crew has started his or her career as a production assistant. These roles are extremely important because they provide support for the entire crew. Job duties for Production Assistants (PAs) will vary from project to project and could include anything from heavy…

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