We were thrilled to work with our fabulous client Silver State Schools Credit Union on a new marketing campaign that involved producing two new commercials from concept to completion. The process began with several meetings in which we gather information to better understand their current goals. Some clients come to us with a very specific vision in mind, and others look to our team of creative professionals to brainstorm different commercial ideas for them. We were excited to be able to develop this campaign of “What would you do with your own bank?” to help drive across the point that SSSCU is a local credit union that puts its members first in everything they do. Once the creative vision was approved, our team got to work script writing, storyboarding, location scouting, casting, and scheduling.
On the shoot day our crew of producer, DP, audio, lighting, and grip professionals, as well as hair and makeup artists, and production assistants, all worked together with the cast of talent to capture the content for both commercials.
One of the commercials was shot inside an SSSCU branch featuring their beautiful interior spaces, while the other commercial featured one of their branch’s drive-through windows.
After all the footage was captured, our post-production team got to work on bringing it all together. From editing to graphics, color correction, music mix, sound FX, and sweetening, the commercials came to life, and we couldn’t be happier with the final product. Thanks to Silver State Schools Credit Union for letting us produce these commercials for them from concept to completion. Check out the finished spots below: